ISABEL CASTILLO DE BELL

EXECUTIVE DIRECTOR

Isabel, Guatemalan, training Marketeer and Publicist by passion. MBA by Palermo Argentina University with emphasis in Publicity and Institutional Communication. She also has a specialization in Media and Entertainment at the same Institution.

At an early age, she began her career as a trainee in a local advertising agency, which later opened its doors to occupy different positions in the area of media and accounts.

In 2010, it formalizes the operation of a Digital Marketing agency, which later forms part of an important merger to become Commercial Advertising MullenLowe Guatemala.

Since April 2012, has led the operation in the Guatemalan market accompanied by a team of more than 60 people, with which they serve national and international brands in different categories such as: banks, beverage, foods, retail, personal care, cars, home care, energy, entretainment, combustible, among others.

She has studies in private Guatemalan universities as well as studies in educational centers and foreign universities in London, Spain and Argentina.

Convinced that professional training is generated through an adequate balance between the academy and experience. Currently, she is the President of the Academic Committee of the Guatemalan Association of Advertising Agencies - UGAP-.

RODRIGO COSTAS FERREIRA

GENERAL CREATIVE DIRECTOR

Uruguayan, August 1982

Degree in Communication Sciences

Worked for more than 50 brands among which stand out: Simán, Raptor, EEGSA, Mercedes Benz, Jeep, IRTRA, Toyota, Bayer, Doritos, Adidas, Lays, DirecTV, Pepsi, Claro, Gatorade, Cat, Tortrix, Visa, Umbro, Pollo Campero, ONU, Shell y Ron Zacapa

He won prizes for his work in Cannes, D&AD, Clio, London Festival, El Sol, Effie Latam, Effie, Ojo de Iberoamérica, FIAP, Internationalist y FOMLA, among others.

Previously, he was Creative General Director and founder of Mostro, Creative General Director in Ogilvy and BBDO Guatemala, Creative Regional Director in BBDO Guatemala, Creative Director in Maruri Grey, Key como Llave en Inglés, creative in Cámara/TBWA and teacher in Brother, the world's biggest creative school.

FERNANDO JURADO

ART DIRECTOR

Thanks to his internship at Leo Burnett, agency where he later gets to work also, he manages to make his way in the advertising career, working in agencies such as: DDB, JWT, Draft FCB, Ogilvy & Mather and Publicidad Comercial MullenLowe. In these last two agencies, he has managed to develop his conceptual and graphic side to become a Creative Director and Art Director.

He studied in San Carlos University of Guatemala, chosen among the best 30 designers who have been in the school of Graphic Design. In his almost 10 years of career he has worked for brands such as Nestlé, Ambev CA, Cadbury, Kellogg's, Volkswagen, KIA, Mitsubishi, among others.

GILDA MERCEDES VIDES SOLÓRZANO

KEY ACCOUNT MANAGER, WALMART GUATEMALA UNILEVER

Marketing Licence specialized in Internacional Trade. More than 10 years of marketing and strategy development in sales as well as promotion control experience. She has also been in charge of the itcoming and outgoing sales of various companies nationwide.